Design & Vehicle ConceptsMADE BY MAGNA
For OEMs looking for feasibility support, Magna offers cross-product trend scouting and product-related global market analysis, as well as technical product analysis and comparisons. We follow this with technical feasibility studies and complete vehicle concept development. Our many years of experience implementing innovative design concepts are a guarantee for turning an idea into a successful solution and attractive business case.
Design development starts on paper. This first sketch phase is most important because it communicates the character or the soul of end product. Whether the theme is futuristic, retro, sporty or elegant, our designers create the exceptional through the control of surfaces, volumes and shapes. Our skilled team can envision a new design language, as well as incorporate, interpret or develop a customer’s own approach.
Consumer needs are becoming more diverse, including rapid growth in demand for mobility. As a leading automotive supplier, we face the challenges these demands create. Our solutions include access to new niches, providing shorter development times and product cycles, and delivering efficient platform strategies that increase modularization and innovative vehicle concepts.